The Duke of Cambridge launched the prize with an appearance on the BBC alongside David Attenborough.
A new environmental prize launched today by the Duke of Cambridge will see €55m awarded over 10 years to those finding solutions to the climate crisis.
The Earths hot Prize is being called “the most prestigious global environment prize in history” and aims to help save the planet by 2030. In the next 10 years, five €1.1m prizes will be awarded every year, with a goal of funding at least 50 environmental projects. It is inspired by JohnF. Kennedy’s “moonshot” plan which united millions of people behind the idea of humans setting foot on the moon.
There are five “Earthshots”, or goals, to protect and restore nature, clean our air, revive our oceans, build a waste-free world and fix our climate. The Earthshot Prize Council, whose members span six continents, will decide on a winner per category, alongside the Duke of Cambridge.